The information in this section corresponds to the academic year 2023-2024
Course
Audiovisual Communication
Subject
Video Workshop
Type
Optional (OP)
Credits
6.0
Semester
2nd
Group | Language of instruction | Teachers |
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Objectives
- Del concepte a les pantalles: el procés de conceptualizació
- Història i desenvolupament del videoclip: una indústria canviant
- La metodologia i l'ADN de cada projecte.
- La música com a eix central
- Cerca de referents que defineixen l'estil personal
- Combinació de teoria i pràctica per realitzar projectes propis
- Treballar la creativitat i l'opinió crítica.
- El pitch
- El tractament com a eina fonamental
Learning outcomes
- Apply knowledge to solve problems in complex or professional and specialized work environments that require the use of creative and innovative ideas.
- Find solutions in complex situations.
- Communicate to all types of audiences (specialized or not) clearly and precisely.
- Design interventions that meet the needs of the field in a multidisciplinary way.
- Use the audiovisual language and its different resources to express and present contents related to the specific knowledge of the field.
- Analyse the specificities of the creative process and the making of a trailer, a television commercial or a video clip.
- Direct and produce, creatively and collaboratively, a documentary production, a trailer, a television commercial or a video clip.
- Know and use the techniques involved in the visual and sound montage process and editing of audiovisual projects.
Competencies
General skills
- Acquire skills in project design and management by making appropriate decisions and using problem solving strategies.
- Demonstrate interpersonal skills and be able to adapt to new situations and work under pressure.
- Organise and plan tasks related to professional performance through proper time management and timing of these tasks.
- Show motivation for personal improvement, concern for quality and ethical commitment.
Specific skills
- Create content and organise management and direction processes for the cinema, television, radio and interactive media.
- Create content and organise management and direction processes for the cinema, television, radio and interactive media.
- Develop narrative skills for different audiovisual and multimedia products and apply techniques for creating fiction, non-fiction and entertainment screenplays.
- Express oneself fluently and communicatively, orally and in writing, in Catalan, Spanish and English, using the discourse of traditional media and new digital media.
- Master audiovisual and multimedia technology and apply it to the different stages in the creative process and thus be able to adapt to different work environments.
Basic skills
- Students can apply their knowledge to their work or vocation in a professional manner and have competencies typically demonstrated through drafting and defending arguments and solving problems in their field of study.
- Students can communicate information, ideas, problems and solutions to both specialists and non-specialists.
Core skills
- Display professional skills in complex multidisciplinary contexts, working in networked teams, whether face-to-face or online, through use of information and communication technology.
- Use oral, written and audiovisual forms of communication, in one's own language and in foreign languages, with a high standard of use, form and content.
Content
- Introduction to the workshop
- Music video: history
- A changing industry
- Creativity
- Research / references
- Selling your idea: from treatment to pitch
- Concepts: the conceptualisation process
- The making of a music video
Extras
- Masterclass (production company): Blua
- Masterclass (music industry): Dani Vega (Mishima's guitar player)
Evaluation
- Class participation / Map of references: 10%
- Analysis: 15%
- Personal work - MUSIC VIDEO 01: 35%
- Groupal exercise (4-5 each group) - MUSIC VIDEO 02: 40%
Methodology
Sessions combine theoretical and practical thanks to exercises that are conceived to progressively understand the process of making a music video.
Depending on the moment, there will be different tutorials to follow the correct development of the projects.