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Cross-Cultural Studies

Course

Advertising and Public Relations

Subject

Cross-Cultural Studies

Type

Optional (OP)

Credits

6.0

Semester

1st

GroupLanguage of instructionTeachers
G21, classroom instruction, morningsEnglishJoan Masnou Suriñach

Sustainable Development Goals (SDG)

SDG logo
  • 5. Gender equality
  • 12. Responsible consumption and production

Objectives

This course interrelates cross-cultural communication, language and management skills.

It consists of talks by lecturers from the University of Vic about business culture and by intercultural trainers, consultants and visiting lecturers from foreign universities about the business culture of a specific country.

Learning outcomes

Under review. Pending publication

Content

  1. Theoretical framework. Culture, cross-culture and models of analysis
    1.1. From observation to interpretation
    1.2. Interpretation of behaviour in terms of cultural values, beliefs or perception
    1.3. Atopias or non-places
    1.4. Visible and non-visible aspects of culture
    1.5. The meanings of culture
    1.6. Universal, personal and cultural values.
    1.7. Ethnocentrism, multiculturalism, and interculturalism
    1.8. Culture shock
    1.9 Barriers for cross-cultural communication
    1.10 Models of analysis: Hall, Hofstede, Richard D. Lewis, Erin Meyer
    1.10 Gender across cultures
  2. 1 11 As a kind of conclusion: the age of dichotomies
  3. Main cultural trends and business culture of specific regions.

Evaluation

Course assessment is based on the sum of all the assessed activities done during the course. The percentages of the assessed activities are the following:

  • 10%: Class attendance
  • 20%: Essay on cultural identity 
  • 25%: Forum contribution (E-Portfolio)
  • 20%: Final project
  • 25%: Final test

It is necessary to obtain 50% of the total average to pass the course. All the activities that have not been done or turned in on the due date cannot be repeated and will count 0 points.

In the event that the student fails the course, he/she can repeat the Final Test and resubmit the essay on cultural identity and the final project.

Methodology

There is time for discussion, co-operative learning tasks and teamwork on the topics covered during the presentations.

In case of any medical emergency involving lockdown, face-to-face teaching will be changed totally to online format and the methodology will be adapted to the new context. As soon as the health authorities give permission, we will reestablish face-to-face teaching in line with the instructions of the Faculty.

 

Bibliography

BIBLIOGRAPHY

Bibliography

  • Hall, E.T (1959). The silent language: Vol. 3. Doubleday.
  • Lewis, R.D. (2005). When cultures collide: Leading across cultures (3 ed.). Nicholas Brealey.
  • Meyer, Erin (2014). The Culture Map: Breaking Through The Invisible Boundaries of Global Business. Public Affairs.
  • Trompenaars,F., Hampden-Turner, Ch. (1997). Riding the waves of culture: Understanding cultural diversity in business (2 ed.). Nicholas Brealey.

Reading

Teachers will provide complementary bibliography and compulsory reading throughout the course via the Virtual Campus.

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