Presentation
The Faculty of Business and Communication at the University of Vic – Central University of Catalonia offers a one-week intensive programme on business models related to the wine-making sector in Catalonia. The programme focuses on the analysis of the value chain in the wine industry, the existing strategic models, the importance of operation excellence, the brand-building process, and the characteristics and trends of the current global wine industry market.
Aimed at
Our programme is addressed to undergraduate students from business and management fields of study, even though other related backgrounds might be considered.
This is a tailor-made programme for Rotterdam Business School students enrolled in its Honours Programme.
Venue
Barcelona
Calendar
Programme dates: from 22nd April 2024 to 26th April 2024
Tuition fees
| Programme | Fee | What's included? |
|---|
| Tuition fee | 395€ | lectures, field trips, cultural programme, complimentary lunches included in the programme description, and certificate of completion |
Further information
For further information please contact the Faculty of Business and Communication at relin.fec@uvic.cat
Programme
DAY 1: April, 22nd
Visit to two wineries in Sant Sadurní d'Anoia (includes wine tasting)
DAY 2: April, 23rd
Visit to one winery in Alella (includes wine tasting and complimentary lunch)
Barcelona Gothic Quarter Tour
DAY 3: April, 24th
Lecture in Strategic Management and Brand Building in the Wine Industry
Complimentary lunch in Vilafranca del Penedès
Visit to one winery in Vilafranca del Penedès (includes wine tasting)
DAY 4: April, 25th
Visit to Cal Feru retail store in Sant Sadurní d'Anoia
DAY 5: April, 26th
Visit to one winery in Sitges (includes wine tasting)
Visit to Sitges Tourist Bureau
Farewell lunch and delivery of certificates in Sitges
General admission requirements
For acceptance into this tailor-made programme, you need to:
- Be currently enrolled at Rotterdam University of Applied Sciences (Rotterdam Business School)
- Have sufficient ability in the programme's language of instruction (level B2 for courses taught in English).
Application
Individual enrolments
(please read carefully the information below before completing the application process)
- Payment of the application fee of 395€. Use the button in the bar at the top "Add to cart" and fill in the required information boxes accordingly.
- When you have paid the fees, we will send you a letter of acceptance so you can apply for a visa, if necessary.
- Notice that the programme tuition fee will not be refunded. We recommend you to have a personal travel insurance for refunding in case of cancellation.
Registration deadline
• February, 29th 2024
938 861 222
